Thursday, August 27, 2020

Marketing Principles A Case Study of Coles

Question: Talk about theMarketing Principlesfor aCase Study of Coles. Answer: Presentation As clarified by Deloitte (2012), the limited time blend is one P of the four Ps of showcasing blend and it very well may be assessed as a mix of deals advancement, promoting, individual selling, and exposure of the items and administrations of the association. The accompanying report would pugnaciously investigate the two components of limited time blend to be specific publicizing and deals advancement for the retail location of Coles. A few proposals for the further improvement of the methodologies utilized for the publicizing and deals advancement of Coles has been featured in this report. Determination of Retail Outlet: Coles Coles is an Australian general store that had been offering magnificent types of assistance and items to its clients since April, 1914 (Coles.com.au 2017). The remarkable administrations to the clients and worth advantages to the a huge number of individuals of Australia has made the association to develop in its drawn out responsibility for creating practical future and improvement for their activities. The association has been giving quality, worth and administrations to its clients. The organization has created and developed with the assistance of ascent of innovation and their dedication for giving best of administrations. Choice and Analysis of Two Promotional Mix (Advertising and Sales Promotion) The notice and deals advancement are two components of the limited time blend that can be utilized for advancing the tasks of the Coles store in Australian mainland (Ward 2014). These two components have been characterized beneath, Publicizing: Advertising is the most unmistakable and powerful special procedure to pull in clients. The publicizing comprises of the methodology for arriving at immense quantities of individuals with the assistance of mass correspondence intends to advance their administrations and items (Muralidharan and Xue 2015). The advantages of notice procedures incorporate the support of large scale manufacturing of merchandise, mass notice to all the clients and individuals is conceivable, and efficient methods for advancing their items and administrations. Figure 1: Various sorts of Advertisements (Source: Muralidharan and Xue 2015, pp-226) Deals Promotion: The deal advancement is useful for giving different offers, limits and different attractions to the clients for causing them to use the administrations of the association (Santini et al. 2015). The deals limited time special is approve just with the offer of the merchandise to the clients. There are a few kinds of deals advancement techniques that are been utilized by the retail outlets, for example, coupons, gift vouchers, vouchers, unwaveringness cards, and so forth. The utilization of these sorts of systems permits the association in making client progressively cheerful and fulfilled. Figure 2: Various sorts of Sales advancement (Source: Santini et al. 2015, pp-188) Conversation on Selected Promotional Mix at Coles The showcasing systems of Coles incorporate the print and media strategies for publicizing and all year lower costs of wares for their tasks (Nenycz-Thiel 2012). It had been useful for making individuals pulled in to the visit and shop at Coles. Publicizing Promotional Strategy Analysis of Coles As indicated by Deloitte (2012), the publicizing limited time system of Coles incorporates the utilization of Print and Media innovation. Coles has been utilizing the different magazines, paper and pennants for publicizing their general stores. Different spots of Australia have been enlivened with the property and street side standards of Coles. The flyers of the market permit promoting the grocery store to the ordinary bystander individuals (Dwivedi 2012). The paper and magazines additionally fill the need of commercial of Coles. Plausible Drawbacks: The impact of advanced media like Television, Online Websites, and different Social Medias has had the effect of Print and Media for notice low. The greater part of the individuals these days like to look online for any item or administrations. Deals Promotional Strategy Analysis of Coles The deals limited time technique of Coles incorporates the usage of low costs of items and products (Hattersley 2013). The lower costs of the items and products from the nearby market have been useful for pulling in more clients for purchasing and shopping from Coles. The association has been giving best nature of items at the most enhanced costs to its clients all the all year. Plausible Drawbacks: However, in the current situation the lower costs of items have not been useful for making any expansion in the deals of Coles (Santini et al. 2015). The contenders of Coles have been utilizing occasional deals and different limits and offers for increasing upper hand over Coles. Suggestions The advancement of innovation has made it evitable for utilizing innovation for the commercial and deals advancements of Coles. A few proposals for improving the commercial and deals advancement of Coles have been given beneath, Utilization of Digital Media for Advertisement Web based life and Web based stage: The different web-based social networking stages like Facebook, Pinterest, and Twitter and online advertisements on various sites (like Google, Yahoo, and so forth.) can be utilized for advancing the grocery store items among general individuals. TV and Covert notices: The communicate publicizing of Coles by utilizing Televisions business advertisements would likewise help in improving the publicizing advancements of Coles. Secretive commercial is the most recent pattern of promoting any item where the advertisement of the item would be shown in cinemas before the underlying credits of the motion pictures. Giving Various Offers to Sales Promotion Offers and limits: The different offers and limits on items and administrations at Coles would likewise will in general pull in individuals for shopping from the store. Occasional Sales: The celebration and occasional deals at Coles would likewise help in pulling in progressively number of clients for shopping at the shop. Blessing Vouchers and Loyalty cards: The incorporation of blessing vouchers and steadfastness cards for the standard clients would likewise help in redirecting bigger horde of clients at Coles. End It very well may be closed from the report that the utilization of limited time blend would help in giving expanded number of clients and improved activities at Coles. The association had been utilizing print and media for commercial and low value system for deals advancement. Be that as it may, the report had indicated that the utilization of computerized media and arrangement of different offers and limits would fill the need of improved procedures for notice and deals advancement. References Coles.com.au, 2017.About Coles. [online] www.coles.com.au. Accessible at: https://www.coles.com.au/about-coles [Accessed 17 Feb. 2017]. Deloitte, 2012. Investigation of the Grocery business; Cole Supermarkets Australia, Sydney, Australia: Deloitte Access Economics Pty Ltd. Dwivedi, A. M. 2012. Brand, worth and relationship values and reliability goals in the Australian general store industry..Journal of Retailing and Consumer Services.,19(5), pp. 526-536. Hattersley, L. 2013. General store power, own-names, and maker counter-systems: global relations of collaboration and rivalry in the organic product canning industry. Horticulture and Human Values, pp. 1-9. Muralidharan, S. what's more, Xue, F., 2015. Impact of TV endorser types on publicizing perspectives and buy expectation among Indian provincial ladies: an exploratory study.Asian Journal of Communication,25(2), pp.213-231. Nenycz-Thiel, M. 2012. Worth for-cash view of general store and private names.. Australasian Marketing Journal (AMJ), 20(2), pp. 171-177. Santini, F.D.O., Sampaio, C.H., Perin, M.G., Espartel, L.B. furthermore, Ladeira, W.J., 2015. Directing impacts of deals advancement types.BAR-Brazilian Administration Review,12(2), pp.169-189. Ward, M., 2014. Coles centers around ordinary lower costs in new crusade. [online] Available at: https://mumbrella.com.au/coles-centers 261305 [Accessed 17 Feb. 2017].

Saturday, August 22, 2020

Vodafone Marketing Strategies

Vodafone Marketing Strategies Advertisement†¦. Vodafone has a particular commercial technique in new Zealand .Vodafone attempt to focus on its clients through notice. Vodafone spend immense cash on its ad that client can get full and right data about items. On the TV channel of new Zealand advertisements of Vodafone items can be seen comanlly.Vodafone command on TV radio paper and different ways which give data to client .Vodafone give promotions o TV before propelling in the showcasing to advance that product.Vodafone is notable organization in newzealand on account of its limited time ways which draw in to client in viable way.vodafone support to worriz group in new Zealand which group advance its items or administration in new Zealand. Individual selling†¦.. Vodafone advance its item by utilizing individual selling strategy for showcasing. Representatives of Vodafone speak with client to persuade to purchase item or service.vodafone standard direct deals meeting in stores that how to fulfill to client by giving great assistance or item. We can think about items by call to client care of Vodafone which is 24 hours for help to its clients and furthermore can think about items or administrations .it tends to be found in Auckland urban areas sales reps of Vodafone show tests of items to pull in to client for instance data about new plans ,indicating new cell phones of Vodafone organization .I think it is best approach to advancement since dealer come to think about looks for and needs of purchaser and friends can have input through this thought. Direct marketing†¦.. Vodafone utilize both method of direct showcasing like eye to eye or roundabout correspondence through TV ,radio, newspaper.vodafone representatives go to entryway to entryway and sell their item .Vodafone use mail or letters to target crowd they putt program in letter box anyway at some point it is garbage mail yet organization has chance to get quick reaction from customers.vodafone do road notice for instance on sovereign road of Auckland.vodafone offers inclination to such way extraordinarily entryway to entryway since they are fruitful to sell their item or administration. Exposure †¦ Vodafone is such organization which is one of generally well known in new Zealand so media has extraordinary perception on Vodafone exercises which serves to Vodafone make more draw in or recognizable of clients .Articles and paper give data of organizations future items or administrations and it additionally center around strategies ,activities of organization which give data about organization to its clients Web marketing†¦. Vodafone has its own site which has everything anything client desire to know .second method of advancement is face book or twitter Vodafone nz has pages on both which is additionally an approach to advance .organization likewise send letters to its intended interest group the individuals who sign in companys site. Focal points and hindrances of utilized limited time apparatuses Focal points Commercials are best approach to advance any item. Ad has both sound and video impacts on the off chance that it is appeared on TV which serves to buyer to examination that item by observing like we can see size of product,figtures ,shape ect.Advertisement has extraordinary access to individuals in light of the fact that nearly everybody stare at the TV, listen radio, and read paper or magazines .ads on TV uncommonly send real message to client with right and remarkable way since we can watch and tune in so customer get message anything organization desire to send to its purchaser. Ads pull in to individuals since some superstar indorse specific item for instance David backham is brand minister of Vodafone organization for around the world. Individual selling carries client to organization by persuading them. Sales rep makes comprehend to client about item and administration so sales rep get reaction on the spot. Correspondence gets more grounded because of along these lines of advan cement. Direct advertising is modest method of advancement like sending letters to clients. Web showcasing which can be characterize one of most available approach to reach to buyers .Today stores of item are propelled by various organizations in the entire world so web turns into an approach to advance that item or administration in the world.Throught web client can be focused for instance on the off chance that any organization make item for more youthful individuals, at that point organization can advance by social destinations like facebook,orkut ect. Hindrances Commercials is exorbitant capacity of advancement for the most part in the event that organization burn through cash on advertisements for advancement, at that point cost of per thing will increment and friends took care of this expense by expanding cost of item. A few commercials delude to clients which promotions are shrewdly made by organizations to make deceiving impression of items .it has occurred with Vodafone so Vodafone needed to pay fine for such ad .organization needs to go through gigantic measure of cash to make a video notice for instance David Backham charge colossal cash to indorse of one notice. Direct showcasing can aggravate to customer in light of the fact that at some point purchaser are not prepared to confront sales rep .entryway to entryway advancement thought devour additional time than other method of advancements. Web showcasing has additionally a few detriments since client can't encounter item before purchasing for instance on the off chance that anyone b uy Vodafone organizations PDA, at that point client can't encounter highlights ,applications ect .Internet advancement has other enormous flaw that it isn't secure generally web has security reasons. Ends †¦Ã¢â‚¬ ¦.at the end I might want say that advancement devices which are utilized by Vodafone new Zealand are powerful in light of the fact that because of such instruments Vodafone is most famous organization in new Zealand just as in entire world. Everything has advantages and disadvantages so limited time instruments of Vodafone additionally have these things.

Friday, August 21, 2020

Help With Essay Writing

Help With Essay WritingIt is not hard to help an essay on essay. Helping the writer put together the topic and writing style is just a matter of reading a couple of examples and following directions. Here are a few ways to help with essay writing.If you are helping someone with their essay, find something they are struggling with. An example may be giving their opinion or thinking about something. The focus should be on how the writer wants to express their ideas.Go through an essay and go over what the writer wants to write. Try to figure out what they are having difficulty with and take notes. This will help you when you try to write a good essay on essay. The goal is to not just create an essay, but help the writer to express themselves.If you are going to give help to someone with an essay on essay, look for how others have done it. Do they use your examples and apply them? Are there differences in their style?Do you have someone that you can help that is having trouble? Make sur e you are able to help someone. You will want to spend time when looking at essays that need help.People usually want help when writing essays because college students get so much pressure. They have to write an essay about something they are passionate about, and they feel as if they are not giving enough information. Looking for help is helpful.If you want to help with an essay on the essay, you want to make sure you are giving the right direction. Read the directions over a couple of times to ensure you are giving the right direction. You can also go through it and look for a simple way to help.When helping to write an essay on an essay, it can be easy to forget the last person that asked for help. Make sure that you take some time to read an essay before you offer any help. It will help you understand what to do and follow directions.

Tuesday, May 26, 2020

Essay on Pdf Unit 45 Level 3 Health and Social Care

Unit 45: Independent Learning in Health and Social Care Unit code: D/600/9026 QCF Level 3: BTEC Nationals Credit value: 10 Guided learning hours: 60 Aim and purpose This unit aims to enable learners to work independently and contribute effectively in a learning environment. Learners will be able to focus on learning and how they approach the process of learning, including learning choices, methods of learning and resources. Unit introduction Learners are increasingly being encouraged to take responsibility for their own learning, extending both to the choice of learning opportunities and to methods of learning. The aim of this unit is to focus on learning choices, methods of learning and resources, of encouraging learners to†¦show more content†¦The assessment criteria for a pass grade describe the level of achievement required to pass this unit. Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 describe how to use available resources to support health and social care study [IE1; IE2; IE3] M1 explain why resources are presented differently due to the type of media used P2 produce evidence of different styles of writing used in health and social care, describing the differences P3 present one complex piece of work as an example to demonstrate the use of resources within own studies [IE1; IE2; IE3; CT3] M2 explain the value of three different resources in the preparation of the complex piece of work D1 evaluate the three resources in terms of validity P4 produce evidence of managing own current study in health and social care [SM3] P5 present evidence of learning style preferences and learning objectives for further study in health and social care. [SM3; RL1; RL2; RL3; RL5] M3 devise a personal developmentShow MoreRelatedAdvanced Nursing Practice1223 Words   |  5 Pagesevaluate the local, national and international drivers that have influenced the development of advanced nursing practice. The discussion will include the political, economic, social, and technological influences that have contributed to the transformation from the traditional nursing role to the numerous exciting advanced level career opportunities achievable in nursing today. 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Discussion. i.)   loss of professionals to the effects of HIV and AIDSRead MoreK2172276 Words   |  10 PagesTable of contents 1) Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg. 1 2) Demographic and Statistical Information†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg. 2 3) The National Picture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg. 5 4) The Local Picture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg. 6 5) Relevant Local and National Organisations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg. 6 6) Health amp; social care related theories†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg. 7 7) Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg. 7 Appendix Relevant information†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg. 7 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦PgRead MoreApplication Of Public Policy Analysis4102 Words   |  17 Pagesexplored during Units 1–7. 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Friday, May 15, 2020

How Technology Has Changed Our Lives - 869 Words

Information technology has become a critical aspect and central part of every business today. An effective IT system is a very important part that is comprised of several different functional elements and each of these must work properly so that the system run as smoothly as possible. This paper will discuss the five core technologies in an effective IT system and how they interact with one another. The five core technologies include, Computer Programs and Programming, Computer Networks, Databases, Information Assurance, and Web Technologies. New technologies have caused a shift in our culture in many ways. The way we consume news, listen to music, watch movies, and even how we purchase everyday items. As technology changes so will our culture and communication and it is important that we continue to improve on them. Many of the advancements in technology have changed our way of life for the better. Learning how to construct a computer program is almost like learning a foreign language and the more you practice the better at it you become. Learning how to program inspires creativity and the power to impact the world. Computer programming involves developing lists of instructions often referred to as a code or coding. Computer programs can develop video games, graphics and animations and even allow students to attend class via online. Programing involves skilled attention to detail. Programmers can also rewrite, debug, maintain and test (and retest and retest) software andShow MoreRelatedHow Technology Has Changed Our Live s910 Words   |  4 PagesIt is amazing how everyone’s life is changing by using technology. Technology by definition means, the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.(web). Now a days people use different kinds of technology that brings it to our life like cellphone, iPod, laptop, mp3, and all of the devices create a convenientRead MoreHow Technology Has Changed Our Lives1481 Words   |  6 PagesTechnology, as we know, has completely changed the way every American goes about their daily activities. Today we are able to communicate globally with anyone from any part of the world within seconds, making business and our social lives a million times easier. Look to your left and you will find your cell phone buzzing with missed calls, texts, and social notifications. Look to your ri ght and you will see your emails filling up with the newest offers on fashion or your boss giving you this weeksRead MoreHow Technology Has Changed Our Lives1698 Words   |  7 PagesTechnology Technology is defined as machinery and equipment developed from the application of scientific knowledge. Its original use was meant solely for the service of humans, however overtime it has evolved into something much different. What was originally meant to be an assisting piece of machinery has changed almost every aspect of our culture. The way we think, communicate, lie, and even love has been impacted by the use of technology, and all of this is has made for interesting pieces ofRead MoreHow Technology Has Changed Our Lives1559 Words   |  7 PagesThe friendship with technology today can be called a â€Å"Time Hog† Technology is our friend. That is a statement that could be addressed with many questions. How we used technology today has really affected our lives. People are connected every moment of the day. Everywhere we look there are people talking on their cell phones; at every stop light you see people texting on their device. The same people can be seen checking their phone or browsing the web at every chance they get. People are wastingRead MoreHow Technology Has Changed Our Lives1593 Words   |  7 Pagesfor their food. It used to be that only the rich and noble could read and write. Times have changed, the world has changed, humans have changed. Humans have come a long way since the days of sticks and stone. Today, many people utilize technology as a way to live their life. Almost everyone carries around a smartphone and they rely on it. It is believed that smartphones give more control over their lives. The phone can be used call whoever they want, can be used to listen to whatever they want,Read MoreHow Technology Has Changed Our Lives1657 Words   |  7 Pagesevery day seek to make their lives simpler, live more efficiently, and in turn get more out of the day. Such emerging technologies have helped us make things easier on us in everyday life. When is the last time you saw an infomercial and thought hey I could use that? Consequently, communication has changed and is constantly changing, accelerating the world around us. Just think about how far we have come, and has ever-changed our pace of life. Technology is fueling our way of life, making everydayRead MoreHow Technology Has Changed Our Lives1667 Words   |  7 Pa gesLeon Zhu Professor Harwood English 1101 8 December 2014 Research Paper One item that has flourished through the decades, and has come to substantially impact our lives is the phone. 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Communication has also changed from verbal to written communication. Vintage phones that connects to a wire, transitioned to wireless with an antenna, and

Wednesday, May 6, 2020

Classification and Division Levels of Friendship

Classification and Division: Levels of Friendship A great sense of humor, adventurous, honest and great advice are all characteristics that come to mind when people think of the word â€Å"friend†. Friends are an essential part of living. They help one another when life gets rough, and it is always a good feeling to have a friend with you. We always want to share our thoughts with someone who understands us, and who shares common interests. Since humans are social creatures, it is no wonder friends are such a big part of their lives. One person can’t fulfill every friendship function, and that is why most people have multiple friends and each friend is different. (Booth) Since everyone has a different personality, they each play various†¦show more content†¦You don’t necessarily spend the most time with them, but you often spend the most quality time with best friends, and have the most memories with them. Without friends, stress levels would be high, mo stly for girls who enjoy talking to their friends about various problems. â€Å"Whether it s just chatting on the phone or enjoying a coffee together, yakking it up with friends is vital for health and wellness.† (Hauashi). Many people don’t think about the health aspect of friends. Friends are very important because they help you emotionally, mentally and sometimes physically. â€Å"Real friends can be a source of self-esteem, affection, and good times. In times of despair, for example, true friends will offer hope.† (Taylor) Similar to the three types of friends, there are also types of best friends. There are friends who have known each other for a long time, and possibly their whole lives, so they become best friends. Some people become best friends because they have the same trials and they help one another by offering each other advice, which allows them to grow closer. Some friends have multiple things in common, so they are involved in a lot of the same things, such as sports, clubs, activities; and over time they become best friends. Best friends are people who have been close to each other for a while, they are the friends who talk deeply, and have very similar interests. People often keep in contact with best friends more than any other type of friend, and are trueShow MoreRelatedHumanistic/Existential Perspective of Personality927 Words   |  4 Pagesany perspective you have to break down the theory into its strengths and weaknesses. Abraham Maslow has a humanistic theory that is based around self-actualization. This self – actualization is the main part of the theory that envelopes the lower level necessities such as love, safety, esteem and hunger (Feist amp; Feist, 2009). We need these to survive in a strong positive manner and also to reach the ultimate goal of self – actualization. Maslow felt that other theories did not adequately understandRead MoreThe Career Profession Of A Police Officer Essay1515 Words   |  7 Pagesdifficult, you have to show to the officers above you that you earned your promotion. Police Officer I is the first step in the career ladder with the Los Angeles Police Department, it s the entry-level classification given to all officers entering the Police Academy. Police Officer II is assigned a patrol division with in the City of Los Angeles and is still considered probationary officers. Police Officer III is responsible for enforcing laws and ordinances; protecting life and property; issuing citationsRead More The Use of Deconstruction in Public Policy Formation3977 Words   |  16 Pagesexperience of the threshold, whose possibility he thus brings to light before one even knows whether there has being an invitation, a call, a nomination, or a promise (33). 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On October 1, 2003 Plaintiff hired the Defendants to analyze and compose condition reports on both the basement and foundation of a home theyRead MoreLove, Friendship, Loyalty in William Shakespeares Midsummer Nights Dream and King Lear2661 Words   |  11 PagesWilliam Shakespeare’s (1564-1616) attempt to explore themes of love, friendship and loyalty in his plays, A Midsummer Night’s Dream (1600) and King Lear (1603-1606), there is distinct and constant portrayal of these themes classified of inconsistencies. It is crucial to understand that the historical context of Shakespeare’s writing is important in grasping a true understanding of the inconsistencies that exists in love, friendship and loyalty. Writing during the time of the renaissance, Shakespeare’sRead MoreCustomer Loyalty5157 Words   |  21 Pagesseparated the continuous buying behavior from loyalty. After this, they analysed the customer beliefs, feelings and traditional customer behavi or. Due to them, if there is a true loyalty, then the three decision levels should be seen while choosing the company; 1. The classifications for the company’s qualities should be chosen against the competitive alternatives. 2. This information must certainly be connected to the affective preference to the company. 3. When the customerRead MoreBourdieu What Makes A Social Class7818 Words   |  32 Pagescan be roughly characterized as follows. From the objectivist point of view, social agents can be treated as things, as in the old Durkheimian precept, that is, classified like objects: access to the objective classification presupposes here a break with naive subjective classifications, which are. seen as prenotions or ideologies. From the subjectivist point of view, as represented by phenomenology, ethnomethodology and constructivist sociology, agents construct social reality, which is itselfRead MoreAll Is Fair On Love And Law2317 Words   |  10 Pagesthe effect of treating the de-facto relationship of Lisa and Elliot as one of a married couple. This legislation is controversial and due to a number of criticisms may not be the best approach in terms of policy. There are other was to address the division of assets and maintenance between de-facto couples that may be more appropriate for couples in similar childless de facto situations. This paper will discuss the reasoning for the treatment of de facto relationships as those of married partnershipsRead MoreOrganizational Behavior Is Defined As A Social Science Discipline2297 Words   |  10 PagesAbraham Maslow together with his needs-hierarchy theory, changes the belief about the economic theories of worker motivation during the. The theory of Maslow was based on a number of assumptions. The first assumption was the 5 divisions or classifications of the human wants and needs: the basic physiological needs; the safety needs; the belonging/affiliation needs; the esteem needs; and the self-actualization needs. The Maslow’s Needs-Hierarchy Theory: 2. Herzberg’s Two Factor TheoryRead MoreModern Organisations by Amitai Etzioni5214 Words   |  21 Pagesdeliberately constructed and reconstructed to seek specific goals. Corporations, armies, schools, hospitals, churches, and prisons are included; tribes, classes, ethnic groups, friendship groups and families are excluded. Organizations are characterized by: 1) Divisions of labor, power, and communication responsibilities, divisions, which are not random or traditionally patterned, but deliberately planned to enhance the realization of specific goals. 2) The presence of one or more power centers which

Tuesday, May 5, 2020

Fraud auditing assignmen free essay sample

Based on the information giving, the internal controls missing in Helen’s company is the separation of duties. This company should have in place internal controls where a person works with consultant, another person or department initiate the payment process someone else authorize payments and accounting should disburse payments. Also the fact the company merge with a bigger company and no one controlled other accounts such as the Jackson Company shows the lack of internal controls. Due to lack of controls, Helen had the opportunity to perpetrate the fraud. Basically, she initiated, signed vouchers and disburse vendors’ payments. She also let the accounting department about the opening and closure of accounts. Furthermore, she had the bank account from the company and used for personal expenses. If the necessary internal controls would have been in place this fraud would have been avoid. She had the opportunity to commit fraud. There are many ways that his fraud can be detected. We will write a custom essay sample on Fraud auditing assignmen or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The audit team can ask the bank for statements and/ or interview vendors. The accounting department should have make their homework where they make due diligence in vendors, match vouchers, with invoices and payments. Johnson Manufacturing Based on the information given, pressure and lack of internal controls in inventory led to the manager’s manipulation. Basically, the manager took the easiest way to show a better picture of the company financial performance. Unfortunately, this led to fraud Debbie had the pressure to overstate inventory because she is no able to reduce costs to compete in the market and profitability is not maintained and probably their team would not have a good bonus. It is probably that when she rationalizes the situation she thought that if she alters the balance sheet (inventory), she would stop the profit decline, and competitors would need to stop cutting prices and things would look better for her company. If they are profitable, they would receive a nice bonus and at the end of the auditing the misstatement in the inventory can be corrected with no much impact.

Monday, April 13, 2020

We Are Equal, Yet Different free essay sample

With feminism being pushed today and equal rights being enforced between the genders, people can forget how different males and females are. Not only are we different in our physical traits, but the genders also are distinctive in how our minds work, as presented in Ibsen’s â€Å"A Doll’s House.† Men and women are both human beings that are equal, yet our brains are hardwired differently. The brains of the genders contrast in dealing with stress, performing tasks, and even relationships. As read in the story â€Å"A Doll’s House,† Nora takes the role of taking care of her husband Torvald who has become sick with an illness and is unable to work, which Torvald is unaware of. So, because of Nora’s husband not being able to work and being ill she takes it in her own hands and begins making money to cure Torvald’s illness without him knowing, which brought her plenty of stress, but as Nora was stressed she but was under control and Torvald, eventually finds out and becomes devastated. We will write a custom essay sample on We Are Equal, Yet Different or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nora when talking with her long-time friend says that when working she enjoyed working saying â€Å"Ah, I was tired so often, dead tired. But still it was wonderful fun, sitting and working like that, earning money,† (Ibsen 893). Even at this time where times would have seemed stressful for any individual. This is because the minds of men and women are literally hardwired differently. The mind of a man and woman are so different we cope with stress differently (Hensley). According to â€Å"10 Big Differences Between Men’s and Women’s Brains,† men will deal with stress usually with a fight or flight response meaning that when a stressful situation comes they disconnect from their emotions and act (Hensley). As for women, they tend to use a Tend and Befriend response, where they take care of themselves and form more bonds with people. In the story â€Å"A Doll’s House† this is how Nora responds to a stressful situation, rather than for a man w here they will just respond and just worry about getting the problem solved. Another way men and women minds differentiate is in performing task. In my research, women tend to be great at multi-tasking because the way their brains are structured. A woman uses more gray matter than a man in action processing tasks. â€Å"For men, they have more of a tunnel vision where they are focused on task at hand rather than a whole bunch at once† (Jantz). Due to this fact many can see how women can cook, clean, and take care of children all at the same time and men work at their jobs most of the day putting food on the table (Jantz). Just like in Doll’s House when Mrs. Linde took care of her brothers, mother, and she managed a store all at once saying â€Å"My mother was still alive, but bedridden and helpless and I had two younger brothers to look after. So, I had to scrape up a living with a little shop and a little teaching.† (Ibsen 890). This showed how much a woman can do at once rather than men who are better with focusing on one specific thin g. Men and women minds are opposite of each other even with getting task done because of the way the way the genders brains are structured because we are opposite genders. Furthermore, males and female’s minds differ in terms of relationships. Men because of the way they are designed tend to have difficulties understanding emotions which in return make it difficult to communicate with women in a relationship. Women on the other hand, can communicate through emotions, empathy, and nonverbal cues because of the way women were designed. For example, in the story â€Å"A Doll’s House†, Nora treats her husband with upmost respect and takes care of her children well, because she has the ability as a woman, to do so. As for Torvald he treats with wife in a way where he is the superior and is not very emotionally aware of how he treats Nora, calling her special names like a squirrel and lark, that somewhat teases her, and Nora does not appreciate it (Ibsen 881). This shows that men usually have trouble knowing how another person may feel as well as not pay attention n to their own emotions, especially during this time-period where there w ere gender roles. However, men having a hard time coping with emotions is not fully because the way they were made, society plays a role in this problem as well. Just because men have a hard time dealing with emotions does not mean they are unable to. Men and women minds are made differently so we can favor one another and procreate. The role the brain plays on relationships between men and women makes it where men and women have different abilities because the way their minds function diversely. A man and woman’s mind oppose in plenty of ways from the actual structure of the brain to how each gender thinks. Men and women cope with stress, perform tasks, and perceive relationships in a different way. However, just because one gender could do better than another area doesn’t mean they are better than the other. We all have strengths and weaknesses as an individual, but we can use our strengths to empower us. So, men and women being complete opposites is great for the world especially for how our minds are hardwired because we have different needs as a gender and abilities, we can complement each other. Therefore, in this world we live in today that says men and women are the same, I argue that it is not true because according to our biological bodies and minds we are not the same. Men can do some things that women cannot, and women can do things that men cannot. It is simply because we are opposite genders with different abilities and wants which is why our mind s are complete opposites as well.

Wednesday, March 11, 2020

Free Essays on The Yellow Wallpaper

In The Yellow Wallpaper, originally published in 1899, Charlotte Gilman presents the internal dialogue of a woman diagnosed with â€Å"hysteria† and for whom total rest has been prescribed. In the short story, the patient is slowly driven mad by her cure, prescribed by her physician husband, and is cut off from any intellectual pursuits whatsoever. The misdiagnosis of depression and anxiety leads the woman on a downward spiral that eventually causes her to perceive the yellow wallpaper in her room as a projection of herself. The woman is eventually able to regain self-empowerment by tearing down her barriers, in the form of the wallpaper in her room. The narrator initiates the story by describing a beautiful, but prison-like house, run by the protagonist’s husband that both realistically and symbolically confines his wife. The husband keeps his wife incommodious for two probable reasons. First, the husband was a physician and despite his good intentions, ignorantly prescribed the worst treatment imaginable for depression, inactivity. Second, most likely due to society at the time, the man arrogantly perpetuates an ideological prison that subjects and silences his wife. The husband prescribes a remedy for his wife, a woman, which he would not also recommend for a man. Because the doctor’s decision was based on no physiological or proven psychological difference between man and woman, the doctor’s rational is not merely medical, but sexist. Society supported the sexist idea that did not believe a woman should enjoy creative expression, mental stimulus, or access to things that fulfill her. These belief s influenced the husband’s decision to confine his wife physically which also lead to her psychologically imprisonment. Further evidence of John’s sexist and psychological ignorance reveals itself when he refers to his wife as â€Å"little girl† and repeatedly coos such phrases as â€Å"blessed little goose† or â€Å"b... Free Essays on The Yellow Wallpaper Free Essays on The Yellow Wallpaper In The Yellow Wallpaper, originally published in 1899, Charlotte Gilman presents the internal dialogue of a woman diagnosed with â€Å"hysteria† and for whom total rest has been prescribed. In the short story, the patient is slowly driven mad by her cure, prescribed by her physician husband, and is cut off from any intellectual pursuits whatsoever. The misdiagnosis of depression and anxiety leads the woman on a downward spiral that eventually causes her to perceive the yellow wallpaper in her room as a projection of herself. The woman is eventually able to regain self-empowerment by tearing down her barriers, in the form of the wallpaper in her room. The narrator initiates the story by describing a beautiful, but prison-like house, run by the protagonist’s husband that both realistically and symbolically confines his wife. The husband keeps his wife incommodious for two probable reasons. First, the husband was a physician and despite his good intentions, ignorantly prescribed the worst treatment imaginable for depression, inactivity. Second, most likely due to society at the time, the man arrogantly perpetuates an ideological prison that subjects and silences his wife. The husband prescribes a remedy for his wife, a woman, which he would not also recommend for a man. Because the doctor’s decision was based on no physiological or proven psychological difference between man and woman, the doctor’s rational is not merely medical, but sexist. Society supported the sexist idea that did not believe a woman should enjoy creative expression, mental stimulus, or access to things that fulfill her. These belief s influenced the husband’s decision to confine his wife physically which also lead to her psychologically imprisonment. Further evidence of John’s sexist and psychological ignorance reveals itself when he refers to his wife as â€Å"little girl† and repeatedly coos such phrases as â€Å"blessed little goose† or â€Å"b...

Sunday, February 23, 2020

Religion And Morality Essay Example | Topics and Well Written Essays - 750 words

Religion And Morality - Essay Example (Koterski, 2002) Thus ethics also speaks of the virtues that people carry out. Morals and values mean that a person should be at his best when he is dealing with people and in that perspective he must be ready to forgive others for their mistakes, instances of faults and errors since he himself can be on the receiving end of someone’s forgiveness at some point in his life. (George, 2006) He must expect virtuosity from others if he has been kind to the whole humanity that has been around him. It is a classic case of empathy where a person puts his feet in someone else’s shoes. He must understand that forgiving can prove into a long term relationship and bond with the offending individual since this person will learn the positives from the mistakes that he has done and would also agree on being kind and caring with the one who has pardoned him for his slip-up. Morality is documented in a number of different ways. The first and foremost manner is within the performance of one’s duties towards own self. Then he has to be responsible for his actions and thoughts towards people he owes something of value. These could include his immediate family members, his wife and kids and so on. Morality is also held accountable in terms of performance of duties. This means that the individuals who work in offices have to remain in charge of the activities that they carry out and hence make their own standing within the office place. When they are responsible and carry out duties in accordance with their respective job focus, then they are hailed by all and sundry. Otherwise they are looked down upon as people hailing from a very irresponsible lot – a fact that is manifested in the modern day office place nearly all over the globe. Morality has to come from within. (Peach, 2002) People can be motivated to be morally responsible but then agai n it is one’s own task to act in a responsive manner and make

Friday, February 7, 2020

Blackberry (The Phone Company), Market Research Problems Essay

Blackberry (The Phone Company), Market Research Problems - Essay Example When research data has to be shared, the same legal issues are adhered too. Blackberry in their endeavor to randomly survey about the market reach should and will encounter this as a challenge. Research is a successful endeavor when the respondents agree to give answers to the questions asked. Blackberry is a famous phone company known worldwide, but that should not be used as a way to get answers from respondents. All costs considered; respondents are given their fair share of both time, chance and will respond or not to respond. Cases will arise where sometimes the respondents understand their rights and demand not to respond. Protecting information and or data in the current level of technology is a significant challenge faced by researchers. Ethically private information should be kept private. Across the globe, all countries have in the statutes a law the gives its citizens the right to privacy and confidentiality so do researchers. Survey carried on the internet or in the public domain can be subject to preview from a third party hence infringing of the code. Some question is sensitive and more so when a question concerning personal choice of products in the market. In addition, some responds personality involves analyzing options available in the market and the consequences of the options available before giving answers. In such cases, researchers might waste a lot of time on the research in order to get the content of their survey right. The journey through data collection is tiring, and the researchers might decide to fake results and responses to the questionnaire. Doing so will affects negatively on the real picture about the market perception. Moreover, during policy development, wrongly analyzed data will lead to a wrong strategy implementation hence inefficiency of the research. In analyzing data, a high objective should be considered without which biases might arise. Researchers will undoubtedly face trick from some of the clients they

Wednesday, January 29, 2020

Unusual Practice Essay Essay Example for Free

Unusual Practice Essay Essay In this essay, we try to study the unusual practice, which is found in United States of America. Recently, there has been great increase in desire to wear some ornaments in parts of the body like tongue. This practice is referred as oral body art. However, this is done by piercing some parts of the body. During the beginning of 20th century, it was not very popular among the people of America. However, recently, it has become widespread practice among people to pierce their tongues, nose, ear and other parts of body with needles. After piercing their body, they insert some jewellery into their body. This is considered as part of new fashion era. Piercing the body has become widespread among the American youth in the 21st century. Piercing practice is done by using a needle to pierce a part of the body such as tongue, lips, and ears or any other soft part of the body. Usually, this is done by self-trained professionals. While doing so, they do not use anesthesia. This means pierced object remains almost permanent part of the body. This practice is also known as oral or body art. They are in the form of metal studs. This practice of piercing needles into the body is found among some of the tribes of India and Africa. It is also found among the tribes of Indians in America. Due to contact with Indian tribal practices, it became popular among the Americans. Perhaps due to dissemination of knowledge regarding these tribes, some Americans might have taken interest in this unusual practice. Some Americans pierce their tongue with needle. However, this practice has led to certain undesirable consequences to the society and culture of America. This practice has resulted in certain complications related to health. Those who followed this practice have suffered from problems such as trauma, fractured teeth. However, the youth have great craze for this practice because of the peer pressure. After piercing the body, they keep some metal items in their body. This practice has been criticized by many physicians since it is unhealthy practice. This shows that the present generation is changing. This has given shock to the earlier generation of Americans. This practice is also found among some westernized people in other parts of the world. Perhaps this is part of the global cultural pattern. This practice indicates the interest among the people for cosmetics. It is believed by some sections of population that by piercing metals into tongue it is possible to attract the opposite sex. This may give heightened sexual pleasure to the sex partner. This means that there are some sexual connotations connected with this unusual practice. For the sake of sex, some people are ready to bear any pain and other consequences. This unusual practice implies the importance given to sex, pleasure and enjoyment by the modern generation of American society. This section of people wants some change in their practices and fashions and thus they resorted to piercing metals into their body parts. This will create close affinity among those who follow this unusual practice. This practice indicates the psyche of some sections of American population. This represents the changing definition of culture among the American youth. This practice among American youth may be considered as representing the revolt of youth against the traditional cultural norms of American society. This revolt is due to lack of direction among the youth. This means that the youth are confused, as they do not know about their future course of action. The very fact that the American youth have decided to take up new practice of piercing indicates that the youth have lost belief in earlier values of American culture. People with body art can be associated with undesirable habits like alcoholism, drug addiction and crimes, although there might be few exceptions. This demonstrates that body art symbolizes decay of American culture. Hence, we may suggest that this practice believed in non-orthodox philosophy. An attempt is made by the American youth to redefine the cultural symbols and practices. This practice has disturbed the social peace and harmony. This is because it has denied due respect to traditional cultural values of earlier generation of America. The unusual practice of body art has disturbed the status quo of American cultural pattern. It has disturbed the balance in the society. It has further led to emergence of problems like drug addiction, crime, and alcoholism among youth. The fact that youth have taken up this practice indicates the youth need guidance. Nevertheless, those youth who took to the body art did not have belief in earlier values like religion, traditions, etc. This has resulted in unnecessary conflict between traditional cultural values and new cultural pattern of youth. Hence, this may be considered as a disturbing practice. There are certain negative consequences of this unusual practice. These negative consequences are denial of traditional cultural values like religion, importance given to habits like drug addiction and alcoholism. Another negative consequence of this practice is that it is not a good model for the future generation of Americans because it encourages other habits such as drug addiction and alcoholism. This has led to increase in crimes committed by the youth. There is need to provide better model for future development of American society. Health problems created by this practice are its another negative consequence. Conclusion Although this practice was not very popular earlier, in the recent times, many younger generation people have decided to follow this unusual practice. It has several negative consequences including social and cultural complications. This practice can be considered as questioning of the traditional cultural pattern of America. The attempt to revolt against established cultural pattern is also due to feeling of fear and insecurity. This is because of the fact that youth have lost their faith in traditional cultural values. This is the attempt to establish their identity in the homogenous society. Therefore, it represents the identity crisis among the youth. There is a need to prevent increase of this unusual practice among the American youth.

Tuesday, January 21, 2020

Teaching: A Commitment to Lifelong Learning Essay -- Teaching Educatio

Teaching: A Commitment to Lifelong Learning Education is an ever-changing part of society. A classroom teacher is faced with new challenges and obstacles that have never been dealt with before. Students come to the classroom with different life stories. Every student has strengths and weaknesses that surface in the classroom environment. Teachers must understand and focus on utilizing each student's strengths and work to improve weaknesses. Students learn in a variety of ways. The classroom must be a safe zone that appreciates student's viewpoints and allows room for mistakes. When topics in the classroom are related to "real-life" experiences, the information is more likely to be retained. Students learn from one another. The ideas and perspectives that each student brings to the classroom can bring insight into what is being learned. Students have to be allowed to explore new ideas, try them to see if they work, and sometimes fail. When students are encouraged to explore, they begin the process of becoming lifelong learners. The teacher in the classroom encompasses several roles. Resource, facilitator, and mentor are three of them. The teacher must be a resource that provides ideas and lessons to be learned. The teacher also must be a facilitator that encourages creative thinking, exploration, and mastery. The teachers is responsible for what needs to be learned. The subject matter that is taught is based on both curriculum as well as the world that students live i...

Monday, January 13, 2020

Hyundai Creative Brief

I. Market Info a. In September 2012, Hyundai had sales of 11,403 with YTD sales numbers reaching 107,612. This accounted for a 12. 9% Canadian market share to date. The YTD for September 2012 sales of the electric vehicles available in Canada are as follows: Nissan Leaf – 196 units (up 367% from 2011), Mitsubishi i-MiEV – 165 units , Chevrolet Volt – 927 units (up 548% from 2011). Of the 1,305,538 cars sold to date in Canada, electric car sales accounted for 0. 0099% of total car sales. According to these numbers, Canadians are not embracing electric cars at a significant rate, however the World Wildlife Fund of Canada is aiming to have 600,000 EV’s on Canadian roads by 2020, accounting for 10% of all car sales. The WWF intends to do this by: * highlight environmental benefits of EVs * support improved access to EVs and EV infrastructure achieve competitive pricing with conventional vehicles * expand travel freedom for EV users with infrastructure and trav el partnership options * provide Canadians with positive EV information and experiences Government agencies have also offered incentives for buyers and owners of EV’s for example; the Ontario government is offering a rebate between $5,000 and $8,000 as well as a Green license plate which enables owners to use High-Occupancy Vehicle lanes, even if there is only one person in the vehicle as well as future access to public recharging facilities and parking at GO station and government lots. . Brand Profile Hyundai vehicles run the gamut from budget cars to luxury sedans to commercial trucks. South Korea's leading carmaker, Hyundai Motor produces compact and luxury cars, SUVs, minivans, trucks, buses, and other commercial vehicles. Its cars are sold in 180 countries through some 6,000 dealerships. Hyundai generates about half of its sales in South Korea, but its vehicles are also popular in emerging markets such as China and India. The company operates a dozen manufacturing plant s in China, the Czech Republic, India, Russia, South Korea, Turkey and the US. Hyundai also owns a 34% stake in Kia Motors.Some key benefits of the Hyundai brand are: * Modern, premium, affordable mentality towards car design * Hyundai backs their product with an excellent warranty and service. * Heavy investment in design and promotion * Focus more on explaining a car's history, its value and its strengths, rather than just talking about price Hyundai’s brand reputation hasn’t always been the greatest and has only increased within the last 5 years or so as Hyundai made the switch from making cheap, economical cars to affordable, modern, premium and reliable cars that are fun to drive, luxurious and backed by an excellent warranty.Some issues Hyundai faces are: * Poor reputation in regards to reliability * Poor reputation in regards to build quality * Not known for making sporty or luxurious cars * Overcoming well-established brands such as Toyota, Honda and VW c. Bran d Proposition – Hyundai’s brand slogan â€Å"NEW THINKING. NEW POSSIBILITIES. † reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking.All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars. d. Brand Position – Hyundai’s brand direction â€Å"Modern premium† does not just mean luxury cars; it is about providing new values and experiences to yet more customers of today through ways that are unique to the brand and which go beyond what customers expect by combining exceptional performance with reasonable price and emotional elegance.Being simple but perfect, staying faithful to the basics yet different from the others, and not forgetting the big picture while paying attention to the smallest details; developing cars that cater to the diverse lifestyles of customers and propose an advanced automobile life and culture; enriching the lives of customers who have an active and positive approach to life—that is the Modern premium of Hyundai Motor Company. e. Positioning Statement – For the Earth-conscious, high-mileage driver who wishes to be whisked away in a safe, fun and environmentally responsible way.Hyundai Fuel-Cell powered cars will get you where you need to go, regardless of the distance, with very little impact on the environment and your wallet, giving you the confidence of knowing you’re the smartest person on the road. f. Competitor’s Profiles Honda – YTD for September 2012, Honda owned 9. 0% of the Canadian market. Some Honda brand strengths include: * Well known for reliability * Consumers will buy a Honda regardless of their level of luxury, sportiness, features or price. * Loyal customer base/repeat buyers * Consumers will rarely shop around if their first choice is a HondaBrand weaknesses include: * Have rested on their laurels * Very few innovative or exciting products * Redesigned the 2012 Civic after 1 model year because of lack of innovation * Rely on brand loyalty to drive sales Honda utilizes the same media as most other prominent brands in the industry. They have a strong presence both online (through social media websites as well as their own homepage) and in print (many ads in newspapers and magazines). They also invest heavily in televised ads and billboards. Honda has positioned themselves as â€Å"a company built on dreams.And these dreams inspire us to create innovative products that enhance human mobility and benefit society. † Toyota – YTD for September 2012, Toyota owns 11. 8% of the Canadian market. Toyota brand strengths – * Synonymous for reliable cars * diversified product range * highly targeted marketing and a commitment to lean manufacturing and quality * Loyal customer base * Customers will rarely shop around before purchasing a Toyota Weaknesses – * Massive recalls and lawsuits over the past few years * Boring styling and performance Recognized mainly for economy and not performance * Slightly older buyer demographic Toyota utilizes all of the traditional methods of media, much like Honda does. * Print * Social Media Networks * TV and Billboards * Own homepage g. Target Market Profile – * Similar to early adopters of hybrids, early adopters of EV’s will be young, very high income individuals — adoption is already being popularized by high-profile celebrities * Average incomes are expected to be in excess of $200K HHI who already own one or more vehicles Early Majority Profile * View the product as â€Å"Green and lean† * Top purchaser influence is: Reliability * Household income: $114K * Gender: 67% Male * Location: Urban and Suburban * Ages 40-45 Non-adopter profile * View the product as â€Å"Expensive† * Household Income $54K * Gender: 49% Male * Location: Suburban and rural Barriers to Adoption Include – * Price and cost of ownership * Familiarity with â€Å"clean† technologies * Size of the vehicle(too small) * Fuel cell infrastructure * Brand II. IMC Objective This IMC campaign must address the issue of the barriers to adoption that fuel-cell powered automobiles face.The IMC campaign must prove to the consumer that the high initial cost, range of the vehicle, fuel-cell filling station infrastructure and most importantly, that green technologies much different than the standard gasoline engine should not be a barrier to adoption as the cost of ownership is relatively low, the environment benefits greatly from zero-emissions vehicles, fuel-cell powered vehicles do not limit range like electric vehicles do and that a fuel-cell powered vehicle is a viable, and just as convenient al ternative to the gasoline-powered car. ——————————————- [ 1 ]. www. goodcarbadcar. net/2012/10/september-2012-canada-auto-sales-brand-rankings2. html [ 2 ]. http://www. goodcarbadcar. net/2012/10/september-2012-ytd-canada-auto-sales-rankings. html#more [ 3 ]. http://www. northumberlandview. ca/index. php? module=news&type=user&func=display&sid=17939 [ 4 ]. http://news. ontario. ca/mto/en/2010/06/ontario-paves-the-way-for-electric-vehicles. html [ 5 ]. ttp://worldwide. hyundai. com/WW/Corporate/CorporateInformation/BrandSlogan/index. html [ 6 ]. http://worldwide. hyundai. com/WW/Corporate/CorporateInformation/BrandSlogan/index. html [ 7 ]. http://www. goodcarbadcar. net/2012/10/september-2012-canada-auto-sales-brand-rankings2. html [ 8 ]. http://corporate. honda. com/about/ [ 9 ]. http://www. deloitte. com. br/publicacoes/2007/MFG. Gaining_Traction_customer_view_of_electric_vehicle_mass_a doption. pdf

Saturday, January 4, 2020

Effective Manager - 1876 Words

I. Introduction In competitive world, nowadays, managers play a crucial role in remaining operations of companies. With increasingly rapid changes in the technology, culture and economy, a manager is put on a lot of pressure to ensure that the company is run in an effective way. A successful manager operates as catalysts, enablers, developers and coaches to help others make decisions instead of making them all themselves (Mitch McCrimmon, 2010). As Dario Priolo (2011) said, an effective manager takes responsibility for ensuring that each individual within his department succeeds and that the team or business unit achieves results. Successful managers require both talent and skill. Managerial skills can be developed through training,†¦show more content†¦According to Stephen Williams (2002), to manage stress effectively people need to know why and how this happens. Managing causes of stress is the first step to kick away stress. Effective managers in most organisations must identify reason s leading to employees stress. This can be originated from a variety of internal and external causes, namely working environment and condition, self-imposed, employer, and relationships. Knowing clearly those main causes of stress, I can define a particular solution suitable for each. Going back to my experience of team working for the presentation, now, i realise that I should not have put a lot pressure on myself, which was the main reason for my stress and I should tried to build relationship with others so that we can support together despite of keeping my own idear in a conservative way and behaving agressive to others. Managers of the future have to be tolorant team players, putting the objectives of the team above the ambitions of an individual (Hannagan, 2005). Besides, one of the key elements of stress management strategies is being more assertive. If you can’t avoid a stressful situation, try to alter it. Figure out what you can do to change things so the problem doesn’t present itself in the future. Often, this involves changing the way you communicate and operate in your daily life (Helpguide, 2012). A problem I noticed while working in team was that, we did not deal with our disagreement directly andShow MoreRelatedEffective Manager1145 Words   |  5 PagesThe top reason why people decide to leave their jobs are because of ineffective managers. Managing people can be a complex and intimidating task, especially for the inexperienced. Keeping a workforce motivated and engaged requires careful planning, and consideration. Being an effective manager is about supporting, coaching, directing and engaging employees. Effective management is the key to retaining good employees long-term, which not only make a business run more smoothly, but also cuts costsRead MoreEffective Manager2036 Words   |  9 PagesA manger has a very important role in a company. A perfect manager is a boon for any company and a good manager needs to have a strong knowledge about the functioning of a company. In one’s company, there are appear of some managers which are inspired, some are motivated, and others are failing miserably to engage with their employees. When the employees are choosing to leave from their position, it is often because of their manager or the relationship between other employees in their workingRead MoreEffective Manager And An Effective Leader819 Words   |  4 PagesIntroduction There has been much debate over the difference between an effective manager and an effective leader. There is strong evidence that there are definitely distinguishable characteristics between the two. However, they both involve the process of influencing a group of individuals toward a common goal. Some argue that leaders take an organization into the future while managers are more concerned with the day-to-day process of getting the job done. 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Knowing your communication style, understanding metacommunication, visual kinesic and vocal kinesic communication components, knowing the difference between good and bad communication elements, and understanding roles and procedures for effective group and team building are essential elements of Interpersonal Intelligence. #1 Completing the Communication Style Self-AssessmentRead MoreThe Most Effective General Managers1637 Words   |  7 PagesFrom: Mr Xolani Xulu Master in Business Administration Student A REPORT ON THE MOST EFFECTIVE GENERAL MANAGERS 1. Executive summary According to Boyer and Associates (2010), a General Manager (GM) â€Å"is not a job but a position†. He further states that a GM is a focal point and has the authority to impact immediately any area of a business. This tells us that such a position must be occupied by someone that has relevant experience, the right attitude and necessary skills to make a