Blackberry (The Phone Company), Market Research Problems Essay

Blackberry (The Phone Company), Market Research Problems - Essay Example When research data has to be shared, the same legal issues are adhered too. Blackberry in their endeavor to randomly survey about the market reach should and will encounter this as a challenge. Research is a successful endeavor when the respondents agree to give answers to the questions asked. Blackberry is a famous phone company known worldwide, but that should not be used as a way to get answers from respondents. All costs considered; respondents are given their fair share of both time, chance and will respond or not to respond. Cases will arise where sometimes the respondents understand their rights and demand not to respond. Protecting information and or data in the current level of technology is a significant challenge faced by researchers. Ethically private information should be kept private. Across the globe, all countries have in the statutes a law the gives its citizens the right to privacy and confidentiality so do researchers. Survey carried on the internet or in the public domain can be subject to preview from a third party hence infringing of the code. Some question is sensitive and more so when a question concerning personal choice of products in the market. In addition, some responds personality involves analyzing options available in the market and the consequences of the options available before giving answers. In such cases, researchers might waste a lot of time on the research in order to get the content of their survey right. The journey through data collection is tiring, and the researchers might decide to fake results and responses to the questionnaire. Doing so will affects negatively on the real picture about the market perception. Moreover, during policy development, wrongly analyzed data will lead to a wrong strategy implementation hence inefficiency of the research. In analyzing data, a high objective should be considered without which biases might arise. Researchers will undoubtedly face trick from some of the clients they